A
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MY BIO
UT
ME.
I'm a digital product designer (UX/UI) with a background that spans industrial design, architectural lighting, and product innovation. My journey has taken me from sketching and prototyping physical products to shaping the digital interfaces people interact with every day.
I'm a digital product designer (UX/UI) with a background that spans industrial design, architectural lighting, and product innovation. My journey has taken me from sketching and prototyping physical products to shaping the digital interfaces people interact with every day.
MY WORK EXPERIENCES
MY RECENT FOCUS
MY PHILOSOPHY
For over 14 years, I worked as a lighting and product designer, leading projects across retail, architectural, and exhibition environments. These roles sharpened my ability to design with the user in mind, collaborate across disciplines, and manage complex projects from concept to execution. Throughout this journey, I learned that strong design goes beyond aesthetics, it must function well, feel intuitive, and create real value for the people who use it.
Today, my focus is on digital product design. I design intuitive, data-informed digital experiences using modern design workflows and a broad set of digital tools. Rather than relying on a single toolset, I adapt to what best supports the problem at hand, from UX research and prototyping to interface design and collaboration within agile teams. I also actively integrate AI-supported tools into my process to enhance research, ideation, validation, and efficiency, treating AI as a practical assistant rather than a replacement for human-centered thinking.
I believe design is about understanding problem first and creating clarity where complexity exists. Whether working on physical or digital products, I aim to build solutions that balance usability, aesthetics, and measurable impact. My multidisciplinary background allows me to approach challenges from multiple perspectives, equally comfortable structuring user flows, prototyping ideas, or translating insights into meaningful business outcomes. I value thoughtful collaboration, continuous learning, and design decisions grounded in both user needs and real-world constraints.
Let's solve the right problem, together!
MY WORK EXPERIENCES
For over 14 years, I worked as a lighting and product designer, leading projects across retail, architectural, and exhibition environments. These roles sharpened my ability to design with the user in mind, collaborate across disciplines, and manage complex projects from concept to execution. Throughout this journey, I learned that strong design goes beyond aesthetics, it must function well, feel intuitive, and create real value for the people who use it.
MY RECENT FOCUS
Today, my focus is on digital product design. I design intuitive, data-informed digital experiences using modern design workflows and a broad set of digital tools. Rather than relying on a single toolset, I adapt to what best supports the problem at hand, from UX research and prototyping to interface design and collaboration within agile teams. I also actively integrate AI-supported tools into my process to enhance research, ideation, validation, and efficiency, treating AI as a practical assistant rather than a replacement for human-centered thinking.
MY PHILOSOPHY
I believe design is about understanding problem first and creating clarity where complexity exists. Whether working on physical or digital products, I aim to build solutions that balance usability, aesthetics, and measurable impact. My multidisciplinary background allows me to approach challenges from multiple perspectives, equally comfortable structuring user flows, prototyping ideas, or translating insights into meaningful business outcomes. I value thoughtful collaboration, continuous learning, and design decisions grounded in both user needs and real-world constraints.
Let's solve the right problem, together!
MY WORK EXPERIENCES
For over 14 years, I worked as a lighting and product designer, leading projects across retail, architectural, and exhibition environments. These roles sharpened my ability to design with the user in mind, collaborate across disciplines, and manage complex projects from concept to execution. Throughout this journey, I learned that strong design goes beyond aesthetics, it must function well, feel intuitive, and create real value for the people who use it.
MY RECENT FOCUS
Today, my focus is on digital product design. I design intuitive, data-informed digital experiences using modern design workflows and a broad set of digital tools. Rather than relying on a single toolset, I adapt to what best supports the problem at hand, from UX research and prototyping to interface design and collaboration within agile teams. I also actively integrate AI-supported tools into my process to enhance research, ideation, validation, and efficiency, treating AI as a practical assistant rather than a replacement for human-centered thinking.
MY PHILOSOPHY
I believe design is about understanding problem first and creating clarity where complexity exists. Whether working on physical or digital products, I aim to build solutions that balance usability, aesthetics, and measurable impact. My multidisciplinary background allows me to approach challenges from multiple perspectives, equally comfortable structuring user flows, prototyping ideas, or translating insights into meaningful business outcomes. I value thoughtful collaboration, continuous learning, and design decisions grounded in both user needs and real-world constraints.
Let's solve the right problem, together!